The coincidence in time of three scandals relating to journalistic behavior speaks to the urgency of discussing the scruples. For if from now on is going to get exclusive haunt mentally handicapped and the public is going to be in discussions Rabanera or the writings of people who suffer obvious moral flaws, that should at least inform us of their journalism new nature and willingness to use any means to scratch a tenth of a hearing.
In times of great change, there are no easy choices. Managers face the daily problems as they organize the future. As Smith said in Transition: "I have to change the pipes while giving water." The mandate to adapt to new technologies and the immediacy network reflects the intuition that in some of his corner was gold nuggets. It is not clear that the new pipeline will be 24 carats, although it is possible that they now do not give water, but a little apt to drink recycled water parks.
is no doubt that the media has to be profitable, because that is the guarantee of their independence. But he had always understood that the money was coming to the offices as journalists doing their job.
With the help of managers believe that the newspaper business does not differ much from the sale of screws, the benefit has gone up the ladder of priorities to settle in the heart of the newsroom. When money takes the journalistic imagination, we use certain shortcuts: yet another video of a flood in Sichuan zoophilic any practices of the Burmese junta or the strangulation of a woman by a normal man. None of this has to do with new technology, but old instincts of human beings, those who so successfully met the magazine soon in section "News of the Weird."
The confusion began when news managers decided to call "product" to its publications. A newspaper is a product is a service. And not just any service, but which provides for citizens to contribute to the information and criteria on issues of concern to society. If Joseph Pulitzer good journalism recognized in the "right vocation," is evident in the bizarre and morbid lies a tireless dedication to the error.
Without a clear awareness of the social responsibility of the press, no other goal than the commercial effort, not just the profession loses its meaning, but it can drag an entire country. In the words of Pulitzer: "A press capable, selfless and caring, intellectually trained to know what is right and the courage to pursue it, retain that public virtue without which popular government is a sham and a mockery. A press mercenary, demagogic, corrupt, over time produce a people as vile as her. "
The risk of degradation increases dangerous to not be the crisis of journalism is very different from the general. Governed by an entrepreneurial mindset whose sole criterion is the short-term benefit, it is trash journalism as subprime mortgages have been made. Olvidados social consequences of their actions, evictions and banks make believe media debates of poor quality, which help to destroy the very notion of debate, the idea that rational discussion is the only way to resolve differences and reach agreements. If the bank defaults on the economy have to bankruptcy, insolvency journalism democracy does enter bankruptcy.
Perhaps the way to avoid passing through the five questions to answer as always: what is the role of journalism, who benefits from it, apart from the shareholders, how can magnify a country ceases to be useful when, where want to go. These are issues that technology will not solve, because the tools lack the will, and we are the people who decide how to use them. If all the energies of the media is concentrated in pursuing every last glittering euro, little will force them to worry about scruples. Vigilant, however, their slogans, because the owners of language have always honored the good while playing bad, as we said Julien Benda. We still call to see how freedom of information and expression who aspire only to shield their unlimited freedom to make money.
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